The success of Malaysia’s halal sector is based on a strong ecosystem and state policy, Raja Badrulnizam, Chief Executive Officer of the Malaysia External Trade Development Corporation (MATRADE), said during his speech at the Halal Economy Leaders Forum held as part of the Islamic Development Bank (IsDB) Group Annual Meetings in Baku, APA reports.
“The foundation of success in the halal sector is the right policy, strong governance and an ecosystem that brings all stakeholders together. Without the right policies, it is impossible to ensure people’s trust in halal products originating from different countries,” he noted.
Speaking about Malaysia’s experience in developing the halal industry, he said that the country’s approach has not been limited to compliance and certification, but has also focused on promoting exports, investment and international trade.
Raja Badrulnizam noted that Malaysia’s halal strategy began with the political will of the government:
“The Malaysian government decided to create a comprehensive policy framework for the development of the halal sector. Later, the Halal Master Plan guided the development of the country’s economy in the halal direction.”
According to him, the plan brought together government institutions, standardization organizations, food and regulatory authorities, logistics companies and the private sector within a unified system.
The MATRADE chief emphasized that one of Malaysia’s key advantages is its halal ecosystem built on trust and governance.
“Halal is, above all, a matter of trust and governance. The ecosystem we have created allows international companies to have confidence in halal production in Malaysia,” he said.
Raja Badrulnizam noted that Nestlé, one of the world's largest food companies, has chosen Malaysia as one of its global halal hubs, which demonstrates international confidence in the system established by the country.
He said that Malaysia uses international exhibitions and cooperation programs to promote its halal products in global markets.
“The Malaysia International Halal Showcase (MIHAS) has become one of the largest halal exhibitions in the world. This platform brings together exporters, buyers and international partners,” he noted.
Raja Badrulnizam added that Malaysia’s success in halal exports is the result of cooperation among the government, the private sector and international organizations.
“Strong governance, export policies and international cooperation have enabled Malaysia to promote its halal products in global markets,” the MATRADE Chief Executive Officer emphasized.
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