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First lady fighting childhood obesity

10 February 2010 01:06 (UTC +04:00)

Baku â€“ APA. Michelle Obama is telling America that it’s time to get moving.

According to APA citing CNN, in a news conference at noon Tuesday at the White House, the first lady introduced a national effort to combat childhood obesity.

"We’re determined to take on one of the most serious threats -- and that’s the epidemic of childhood obesity today," she said.

Called The Let’s Move campaign, the program focuses on what families, communities and the public and private sectors can do to help fight childhood obesity, which she and health experts have termed an epidemic in the United States. The campaign aims to take steps to reduce childhood obesity within a generation.

Mayors, doctors, members of the Cabinet, and leaders in sports, entertainment and business joined the first lady. The administration, in partnership with public health professionals and private companies will address these issues in several ways: First, according to Obama, package labels should be easier to read.

By the end of the year, the Food and Drug Administration will begin working with retailers and manufacturers to adopt new nutritionally sound and consumer friendly front-of-package labeling to provide 65 million parents in America and other caregivers with easy access to the information they need to make healthy choices for their children.