Media

Media

APA presents new corporative style and new style website - UPDATED

APA presents new corporative style and new style website - <font color=red> UPDATED </font>

24 July 2008 15:13 (UTC +04:00)

The agency has presented its new corporative style and website today. A number of public figures, parliamentarians, heads of media outlets and representatives of various companies participated in the presentation ceremony. Director General of APA Vusala Mahirgizi said that the agency was established in 2004 and had 7 employees then, but the number of the employees reached 150 within the past four years. Vusala Mahirgizi said APA plans to issue news in various languages. The agency also plans to transmit video news by satellite.
Emin Guluzadeh, Director of PeopleBrand Company, which has prepared the new corporative style of APA, noted that APA is the most-quoted agency in Azerbaijan. Giving information about the new corporative style of APA, the director of the company added that the shades of blue, the color of impartiality, were used in the new logo of the agency. Hemisphere described in the logo shows APAâ€™s development and the stage to which it has reached. Emin Guluzadeh underlined that it is planned to carry out a campaign to make APA more recognizable by the readers.
Aflatun Huseynov, Executive Director of DigitalBrand Company, which will manage advertising space of the website, said that the agency has 30,000 readers and the site is more visited on workdays. Aflatun Huseynov also noted that a number of changes have been made to optimize the advertising space in the website, advertisers will enjoy new privileges. Huseynov also underlined that the updated website has been launched. Following this, the participants of the ceremony got acquainted with the new corporative style and website.
APA established in the new corporative style is more dynamic and modern. The logo made of the shades of blue, the color of impartiality, expresses the position of the agency more correctly. The new slogan of the agency, which has been providing news for four years, is â€œWe are awareâ€.
www.apa.az website, which is the direct contact between the agency and readers, has also been prepared in line with the new corporative style. Some changes have been made in the website to make it easier for the internet users. The place of the menus, news columns and structure of the website have been made in line with the modern standards. Besides, the users are offered photo slides and video news. The users can also regulate the website as they wish.
The interests of advertisers have also been taken into consideration while preparing the website. In terms of marketing the website has been supplied with new options applied in Azerbaijan for the first time. The advertising space of the website prepared by DigitalBrand Company will also be managed by this company.
Azeri-Press Agency is an independent and private information agency established in 2004. The agency operates in five languages. APA offers its subscribers daily news, video footage, bank rankings, weekly and monthly analyses, forecasts, special photo bank. The agency has established news network consisting of local and foreign bureaus.
DigitalBrand Company operates in the sphere of digital marketing. The company established by PeopleBrand advertising agency in 2008 offers internet advertising, media purchasing and media planning, web analytics and research, preparation of multimedia presentations and mobile marketing services.