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Azerbaijan gets 15% rise in ad market

18 January 2011 11:27 (UTC +04:00)

Baku. Ali Ahmedov â€“ APA-Economics. Azerbaijanâ€™s ad market volume made AZN 45.50 mln, in accordance to the results of 2010, up 15% compared to a year ago, Azerbaijan Advertisers Association President Jahid Hasanov told APA: â€œObservations and market researches show that the ad market is approximately about AZN 50 mlnâ€.

According to expert, 22-25% of ad market made advertisements on mobile communications.

Most of the advertisements concern to mobile communication, food, bank, tourism and cosmetics productions and services. 20% of ad market income came from food, drinks, and sweets and etc. 15-18% from financial sector, 14-15% from car advertisements.

Most of ad broadcasting concerned to TVs. In 2009, most of advertisements - 60% was tele and radio channels. Other part of market was taken by the outdoor and transport advertising, newspaper and journals, including internet, sponsorship campaigns and events, including social advertisements.

According to J. Hasanov, the ad market is expected to be developed more quickly. THis is related to development of separate spheres, putting up the new production in the market and several significant events.