“Solving specific issues arising from the application of AI technologies to the media sphere is one of the important challenges of our time,” said Ahmad Ismayilov, Executive Director of the Media Development Agency of the Republic of Azerbaijan, during his speech at the II Azerbaijan-Uzbekistan Media Forum on “Digital Transformation and Media," APA reports.
He said that the need to acquire this new knowledge and skills, to evaluate the opportunities it provides, and to modernize the information landscape of our countries is already felt: “The media should use artificial intelligence not only to improve in terms of form, but also in the process of creating more interesting content. It is known that the preparation of content in accordance with journalistic principles, fact-checking, analytical analysis and comparisons, and especially the visualization of the prepared material cannot be realized without the application of artificial intelligence technologies.
Ahmad Ismayilov noted that this modern approach gives grounds to say that journalism has already entered a new and completely different phase of development: "The media of a number of countries are already using the achievements of new technological progress. We are closely monitoring this process, seriously analyzing it, and coming up with various initiatives to increase the competitiveness of the media in the digital environment."
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