Jamal Edwards, music entrepreneur and Youtube star, dies aged 31

British entrepreneur and YouTube star Jamal Edwards

© APA | British entrepreneur and YouTube star Jamal Edwards

# 21 February 2022 07:23 (UTC +04:00)

British entrepreneur and YouTube star Jamal Edwards has died at the age of 31, his company has told the BBC, APA reports.

He was the founder of SBTV, an online urban music platform which helped launch the careers of artists like Dave, Ed Sheeran and Skepta.

Chart-topper AJ Tracey was one of the first to pay tribute online, tweeting "RIP Jamal Edwards, west London legend status".

Edwards, born in Luton, was appointed an MBE for services to music in 2014.

He also became an ambassador for the Prince's Trust, a youth charity run by the Prince of Wales which helps young people set up their own companies.

He attended the Brit Awards earlier this month and was understood to have performed as a DJ at a gig in north London on Saturday night. No details have been released about his death, other than it happened on Sunday morning.

Tributes to Edwards, a pioneering figure in British rap and grime music, have been paid by many performers in the two genres.

Rapper Lady Leshurr tweeted the news of his death was "heartbreaking" and praised him for helping her career.

"He gave me opportunity after opportunity to showcase my talent from Brum into London. We need to keep his name and brand alive," she wrote.