As part of the Azerbaijan–Georgia Media Forum in Baku, a panel session on “Joint Cooperation in Enhancing Journalists’ Professionalism and Public Media Literacy” was held, APA reports.
Media experts from Azerbaijan and Georgia shared their views on the topic at the panel session.
Laman Isgandarova, Department Director of the Media Development Agency, spoke about the activities carried out by the institution she represents to increase media literacy. She noted that the agency regularly organizes “Media Literacy Week,” works to integrate media literacy into the education system, and makes efforts to promote this concept through formal and non-formal education methods.
Vuqar Zifaroglu, Dean of the Faculty of Journalism at Baku State University, emphasized that media literacy should not be limited to journalists only and highlighted the importance of society as a whole having media literacy. He shared his position on possible actions in this area and presented his proposals.
“A person living in the 21st century must have media literacy,” Vuqar Zifaroglu added.
Maya Pachkoria, Director of the Multimedia Center at Grigol Robakidze University, assessed the increase in fake news, disinformation, and media manipulation as a serious problem at the panel. She stated that these challenges affect not only journalism but the future of society as a whole. According to her, strengthening professional journalism, systematic education, and responsible media practices is the most effective response to these problems.
Gia Abashidze, a representative of the Georgian television company “POSTV,” noted that some Western media literacy trainers have turned into propagandists for radical political groups. At the same time, he pointed out that the baseless labeling of state-oriented media organizations and journalists as “agents” is a wrong and dangerous tendency.