Finance

Finance

New Platinum Card of IBA and American Express

04 March 2010 14:29 (UTC +04:00)

Baku. Vahab Rzayev - APA-Economics. The International Bank of Azerbaijan (IBA) and American Express announced on start of issuing The Platinum CardÂ®, one of the most prestigious cards in the world.

IBA informed that this premium product will be offered for the first time in the Azerbaijani market, providing a rich set of privileges to holders of cards both locally and whilst traveling abroad.

The Platinum Card is designed for the richest segment of the Azerbaijan population and, initially, it will be distributed by invitation only to IBAâ€™s most important customers,â€™ it was informed.

By partnering with American Express, one of the worldâ€™s leading premium brands, IBA is able to bring an innovative product to the Azerbaijan market that best matches the discerning needs of our customers. The exclusive right to issue the American Express Platinum Card in Azerbaijan will help increase IBAâ€™s competitive advantage when looking to penetrate the top affluent segment, said Rovshan Kerimov, IBA Deputy CEO.

We are extremely proud to partner with IBA to offer this outstanding credit card product in the Azerbaijani market. The travel, lifestyle and financial needs of affluent Azerbaijani clients are sophisticated and demanding. The new Platinum Card meets their needs by offering international premium servicing for holders of the cards whether they are shopping at home or traveling abroad, said John Wills, Business Director, American Express.

Platinum Service - a dedicated team of travel and lifestyle experts who can do everything from booking flights, hotels and restaurants to ordering flowers and getting theatre tickets.

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