The volume of Azerbaijan's advertising market has not changed in the last 7 years, said Zaur Ismayilov, Chairman of the Advertisers' Committee of the Digital and Audiovisual Broadcasting Industry Public Union at the event on "Regulation of advertising activities in the audiovisual environment", APA reports.
“The current financial volume of the market is AZN 45 mln. The market’s rating volume is AZN 1.6 mln and the average rating price is AZN 28. The average rating price and the total rating volume should be increased to grow our ad market. But both of the cases require overall financial growth, in other words, financial means. In this sense, the advertising market of televisions is in a stalemate and it appears impossible to get rid of this with the dynamic of the market”, said Z.Ismayilov.
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