The III Global Media Forum, held in Shusha on July 19–21, 2025, is in the spotlight of the international media community. The Forum, dedicated to the theme “Digital Pathways: Strengthening Information and Media Resilience in the Age of AI,” aims to discuss the impact of digitalization on the media world and the new realities created by AI.
President of the Republic of Azerbaijan Ilham Aliyev met with the participants of the event within the framework of the forum. In his speech, the President noted the importance of countries demonstrating an adequate approach to this process against the backdrop of rapidly developing technologies. He particularly drew attention to the growing role of AI in various fields, including the media sector, and stated that this tendency has radically changed the processes of information production and dissemination.
Shusha becomes a center of information diplomacy
The Shusha Global Media Forum acts as a platform of not only regional, but also international importance. One of the main goals of the Forum is to assess the impact of digital transformation on the media sector, analyze the role of new technologies in the creation and distribution of content, as well as highlight the importance of media literacy in an era of increased fake news.
The event was attended by about 140 media representatives from 52 countries. Among them were representatives of more than 30 reputable news agencies, seven international organizations, 80 media organizations and relevant state structures. This is an indicator of the wide geographical and institutional scope of the Forum and once again proves that Shusha has become a center of information diplomacy.
Message from the Shusha Forum
The Forum is of great importance in terms of ensuring media sustainability against the backdrop of modern challenges, forming a reliable and transparent information environment, and expanding international cooperation. This prestigious event, initiated by Azerbaijan, once again demonstrates the extent to which the country adequately responds to global trends in information policy, as well as its ambitions for leadership in the media field in the era of AI. The Shusha Global Media Forum is in the spotlight not only of the region but of the whole world.
The topical subject of the Forum - discussions on digitalization, challenges posed by AI in the media space, and information security - aroused great interest among media professionals from different countries of the world. Within the framework of the Forum, issues such as ensuring a reliable flow of information in the global media environment, combating disinformation, editorial responsibility, promoting media literacy, and regulating technological transformation within an ethical framework were widely raised.
All this led to the Forum's wide resonance in the international media. Leading news agencies and media around the world published articles about the Forum, highlighting both the topical relevance of the event and the symbolic and strategic importance of Shusha.
Anadolu Agency
The Turkish Anadolu Agency published an article about the III Shusha Global Media Forum, paying special attention to the speech of Azerbaijani President Ilham Aliyev at the forum. It is reported that the event held extensive discussions on the opportunities and potential risks created by AI in news production. At the same time, an exchange of views took place on the interaction between social media and traditional media. Anadolu Agency emphasized that one of the main topics of the forum was media literacy, noting that the forum is of great importance as a platform for education and international cooperation in this area. It is reported that the forum occupies an important place on the media agenda.
Xinhua News Agency
China's official Xinhua news agency has devoted extensive coverage to the speech of Azerbaijani President Ilham Aliyev at the 3rd Shusha Global Media Forum. The agency notes that President Ilham Aliyev assessed Azerbaijani-Chinese relations as a model of strategic partnership based on high-level mutual trust. He particularly emphasized the important documents signed between the countries in recent years, the activity of political dialogue, the dynamic development of economic cooperation, and strong relations based on mutual trust. The President's speech was also met with interest in the Chinese public.
Islamabad Post English-language edition
The influential English-language Pakistani newspaper Islamabad Post has published a comprehensive article about the III Shusha Global Media Forum. The article covers the main topics of the forum and the speech of President Ilham Aliyev.
Petra news agency
Jordan's official Petra news agency has devoted extensive coverage to the 3rd Shusha Global Media Forum. It noted that the forum was dedicated to information security and media sustainability in the era of AI. Petra highlighted the discussions held at the forum, the topics of fact-checking and media ethics. It also covered the participants' visit to the liberated territories of Azerbaijan and their acquaintance with the cultural heritage.
Sharjah24 news agency
The United Arab Emirates' Sharjah24 news agency published a report on the III Shusha Global Media Forum. It reported that President Ilham Aliyev met with forum participants and spoke about the growing impact of AI in the media sector. The event discussed issues of digital development, information reliability, and media literacy. Sharjah24 noted that the forum is an important platform for international cooperation.
El Periodista
The Chilean publication El Periodista has extensively covered the III Shusha Global Media Forum. The article notes that President Ilham Aliyev touched upon geopolitical, energy, and climate issues during his meeting with journalists in Khankendi. The Azerbaijani President criticized Armenia for blocking the Zangezur corridor and announced that AZAL is preparing an international lawsuit against Russia in connection with the plane crash. Representatives from 52 countries, including the director of El Periodista from Chile, Francisco Martorell, are participating in the forum.
The III Shusha Global Media Forum is a vivid example not only of the challenges faced by the media in the era of AI, but also of Azerbaijan’s active role in shaping the international information agenda. Media leaders from different countries of the world are coming together in Shusha to discuss information security, media literacy, and global cooperation in the digital era. The forum also demonstrates the importance Azerbaijan attaches to freedom of speech and media development. Thus, Shusha has once again become a symbol of international dialogue.
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