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Apple may replace Google with Bing on iPhone

22 January 2010 02:03 (UTC +04:00)

Baku. Ziya Agazade â€“ APA. Apple is in talks with Microsoft to make Bing the default search engine on the iPhone instead of Google, APA reported quoting â€œAssociated Pressâ€.

Itâ€™s said that talks have been under way for weeks and reflect the growing rivalry between Apple and Google, which is currently the default search engine on the iPhone.

Google chief executive Eric Schmidt resigned last year from Apple’s board of directors and the Internet search and advertising giant recently came out with a smartphone of its own, the Nexus One, seen as a rival to Apple’s iPhone.

Apple also recently bought mobile advertising company Quattro Wireless, two months after Google purchased Quattro Wireless rival AdMob.

The magazine noted that being the default Web search engine on the iPhone carries financial benefits for Google, which collects money from advertising placed alongside search results and shares it with Apple.

Google is the overwhelming Web search leader with a 65.7 percent share of the US search market in December compared with just 10.7 percent for Bing, according to tracking firm comScore, and also dominates in mobile search.