Number of people aged 80 years to almost quadruple to 395 million between now and 2050
In many traditional societies, older people are respected as "elders". However, in other societies, older women and men may be less respected. The marginalization can be structural or informal, such as older people being viewed as less energetic and less valuable to a potential employer. These attitudes are examples of "ageism" – the stereotyping of, and discrimination against, individuals or groups because of their age. These stereotypes can prevent older men and women from fully participating in social, political, economic, cultural, spiritual, civic and other activities.
WHO promotes a healthy lifestyle across the life-course to save lives, protect health and alleviate disability and pain in older age. Age-friendly environments and early detection of disease as well as prevention and care improve the wellbeing of older people. Population ageing will hamper the achievement of socioeconomic and human development goals if action is not taken today. Older people are a valuable resource for their societies and should feel valued. Good health throughout life helps us make the most of the positive aspects of ageing. Societies who take care of their older populations, and support their active participation in daily life, will be better prepared to cope with the changing world.
Good health in older age can be achieved by promoting health across the life-course, creating age-friendly environments that foster the health and participation of older people, providing access to basic primary health care, long-term care and palliative care, acknowledging the value of older people and help them participate fully in family and community life.
Every year, World Health Day is celebrated on 7 April to mark the anniversary of the founding of the World Health Organization (WHO) in 1948. The topic of World Health Day in 2012 is Ageing and Health with the theme "Good health adds life to years".
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