Infrastructure

Infrastructure

Bakcell officially launches its CSR program: Every child is a star!

23 July 2009 15:08 (UTC +04:00)

Baku. Elnur Huseynguliyev â€“ APA. Bakcell, one of the leading mobile operators in Azerbaijan, officially launched its new Corporate Social Responsibility (CSR) Program. Bakcellâ€™s CSR activities are focused on helping disadvantaged children, so Bakcell supports charities and projects that help Children in Need.
To mark the launch of its CSR Program Bakcell signed a cooperation agreement with one of the well-known and successful charities â€“ SOS Childrenâ€™s Villages Azerbaijan. The signing ceremony took part in SOS Childrenâ€™s Village, Baku. The CEO of Bakcell, Ms. Ineke Botter, said: â€œWe have a thought-out CSR strategy, rather than random charity projects. We believe that children are our future. That is why Bakcell will focus on helping disadvantaged children realize their true potential and talentsâ€™. Ms Botter also unveiled the logo of Bakcellâ€™s CSR Program and its official name â€“ Backcell Stars.
Bakcell will organize educational activities for the children in the SOS village. Namely Bakcell will arrange and finance singing lessons to the SOS Children. The choir is expected to perform at one of Bakcellâ€™s CSR events to take place later in the year.
The head of SOS Childrenâ€™s Villages Azerbaijan Fargana Mammadova said â€œshe was happy that her charityâ€™s work is in tune with Bakcellâ€™s CSR philosophyâ€™. She also said she knew from her colleagues overseas that Ms Ineke Botter has supported SOS Childrenâ€™s Villages in another part of the world and was a friend of her charity. During the ceremony children from SOS Village Baku performed national dances and recited poems. Ms Ineke Botter also visited one of the families in the SOS Village where she talked to children and their foster-parents.
To find out more about Bakcellâ€™s products and services, please visit www.bakcell.com or visit any of Bakcellâ€™s Customer Care Centers.