Across their various brands, both corporations are consistently producing vehicles judged high in perceived quality and emotional delight, resulting in models that customers can love. Volkswagen of America also had the greatest number of TQI leaders across the segments being measured than any other brand: Rabbit, Jetta, CC, New Beetle, Tiguan and Audi A4. Ford has Focus as the leader in the popular Small Car segment.
The Total Quality Index® asks buyers to rate all aspects of the ownership experience from buying and owning to performance and driving – much more than simply counting problems. Results from studies that measure the number of problems or the overall satisfaction of a vehicle do not measure the customers’ commitment to, advocacy for or loyalty to their vehicles accurately. “In today’s difficult market, the difference between products that generate consideration, build brands and increase sales versus those that do not is often how much delight and love the product generates with its customers,†says Dr. Darrel Edwards, Chairman of Strategic Vision.
The Total Quality Index® was calculated from 20,101 buyers who bought 2008 & 2009 models in September to December of 2008. Strategic Vision has presented Total Quality Awards® annually since 1995. Since its foundation in 1972 and incorporation in 1989, Strategic Vision has studied consumer and constituent decision-making for a wide variety of clients, including most auto manufacturers, Coca-Cola, American Airlines, Procter and Gamble, the White House, 10 Downing Street, and many advertising agencies. Its unique expertise is identifying consumers’ motivational hierarchies, including the values, emotions, and images that shape perceptions and behavior.
â„– | Model | Bal |
1. | Chevrolet Corvette Coupe | 938 |
2. | Mercedes-Benz S-Class | 934 |
3. | Audi A5/S5 Coupe | 931 |
4. | Toyota Venza | 925 |
5. | BMW 3-Series Coupe | 924 |
6. | Volkswagen New Beetle | 924 |
7. | Volkswagen CC Sedan | 923 |
8. | Audi A4 Sedan | 922 |
9. | BMW 5-Series Sedan | 920 |
10. | Land Rover Range Rover | 920 |
11. | BMW 1-Series Coupe | 919 |
12. | Jaguar XF | 918 |
13. | BMW 3-Series Sedan | 914 |
14. | Mercedes-Benz GL-Class | 914 |
15. | Lexus LS Sedan | 914 |
16. | Jaguar XJ | 914 |
17. | Volkswagen Tiguan | 914 |
18. | Mercedes-Benz E-Class | 913 |
19. | Cadillac DeVille | 912 |
20. | Land Rover Range Rover Sport | 911 |
21. | Lexus GX 470 | 911 |
22. | Hyundai Genesis | 910 |
23. | Cadillac CTS | 909 |
24. | Mercedes-Benz C-Class Sedan | 909 |
25. | Lexus ES 350 | 908 |
26. | Cadillac Escalade | 908 |
27. | Volkswagen GTI | 908 |
28. | Toyota Highlander | 908 |
29. | Ford Flex | 907 |
30. | MINI Cooper Hatchback | 907 |
31. | Infiniti G37 Coupe | 907 |
32. | Infiniti M Sedan | 906 |
33. | . Infiniti FX | 906 |
34. | Mazda CX-9 | 906 |
35. | Infiniti EX35 | 904 |
36. | BMW X3 | 904 |
37. | Acura TSX | 903 |
38. | Lexus RX 350 | 902 |
39. | Mercedes-Benz ML | 901 |
40. | Cadillac STS | 900 |
41. | Nissan Maxima | 900 |
42. | Mercedes-Benz CLK Coupe | 900 |
43. | Dodge Ram 1500 | 899 |
44. | GMC Yukon XL | 899 |
45. | Pontiac G8 | 899 |
46. | Lincoln MKS | 899 |
47. | Acura TL | 899 |
48. | Dodge Challenger | 898 |
49. | Buick Enclave CXL | 897 |
50. | Ford Mustang Coupe | 894 |
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