Finance

Finance

Azerdemiryolbank presents new brand and logo - PHOTO

29 October 2009 10:44 (UTC +04:00)

Baku. Vahab Rzayev - APA-ECONOMICS. Azerbaijan-based Azerdemiryolbank has completed legal procedures approved by the general meeting of shareholders to change the bankâ€™s name to DemirBank.

DemirBank is a cognate short word for Azerdemiryolbank but retains the bankâ€™s 20-year history, achievements as well as a broad client base.

This link will also contribute to the rapid publicity of the new name, said the bank.

In connection with the name change, the bank has picked a new logo among many suggestions.

The logo suggested by McCann Erickson features the recognizable elements reminiscent of the bank. The exquisitely designed green logo depicts a square and two triangles.

The square symbolizes the permanence and stability â€“ the reliability and stability of the bank. The two triangles inside the square represent the equilibrium, and the partnership between the bank and its customers.

The color of this logo signifies the bankâ€™s openness to communication and cooperation with the customers.