Apple has unveiled iPhone 11, an update to its XR handset, which now features two cameras on its rear and better low-light photography, APA reports citing BBC.
It is also expected to announce updates to its higher-end models shortly at a California event that is currently underway.
Sales of iPhones declined last year at a faster rate than the wider market.
The firm also revealed a new version of its smartwatch, which features an "always on" display for the first time.
The Series 5 Watch adjusts how often it refreshes the screen to as little as one frame per second to promise the same 18-hour battery life as the previous version.
It also introduces a compass and sleep-tracking software as well as the new option of a titanium case.
The company added that it will keep its Series 3 model on the market, which will cost $199 - or £199 in the UK - marking a new entry price point for the wearable.