Tablet Sales to Exceed Notebook by 2017
A total of 208 million notebooks are expected to be sold in 2012, which will increase further to 393 million units by 2017. However, tablets will grow much more rapidly, growing from an expected 121 million tablets in 2012 to 416 million units by the beginning of 2017. That is a whopping 28 percent compounded annual growth.
“Consumer preference for mobile computing devices is shifting from notebook to tablet PCs, particularly in mature markets,†says Richard Shim, an analyst at NPD DisplaySearch. “While the lines between tablet and notebook PCs are blurring, we expect mature markets to be the primary regions for tablet PC adoption. New entrants are tending to launch their initial products in mature markets. Services and infrastructure needed to create compelling new usage models are often better established in mature markets.â€
Most of the tablet sales growth is likely to come from what NPD calls “mature markets†– Europe, North America and Japan. People in mature markets are fast adapting to more advanced, handy and convenient tablets. Tablets are evolving in terms of performance and functionality, bringing multi-core processors, extreme portability, longer battery life, high resolution displays, growing app libraries and instant-on capabilities. These are the things that make tablets a preferred choice over notebooks.
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