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New Tourism Ambassador Program to be established in Azerbaijan

20 August 2026 16:50 (UTC +04:00)

During 2026–2030, it is planned to establish a Tourism Ambassador Program for the Republic of Azerbaijan, APA-Economics reports.

This is reflected in the Action Plan of the “State Program for the Development of Tourism in the Republic of Azerbaijan for 2026–2030,” approved by the Presidential Order dated August 20, 2026.

In this regard, it is planned to organize promotional visits to Azerbaijan with the participation of tourism ambassadors, conduct promotional campaigns on social media and digital platforms, engage at least one internationally renowned person as a Tourism Ambassador, produce at least five pieces of joint digital content, and achieve at least 50 million views and high reach indicators.

Ilaha Salimova

Azerbaijan tourism Tourism Ambassador Program tourism ambassadors tourism promotion social media digital platforms international celebrities tourism development State Program 2026–2030