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Google becomes most expensive brand in the world

25 March 2011 10:46 (UTC +04:00)

Baku â€“ APA. Google has become the most expensive brands this year, while Coca-Cola dropped from the rankings of the top ten for the first time since the survey is conducted by the leading brand valuation consultancy Brand Finance, APA reports. It presented 500 brands with the highest value in the world. The Googleâ€™s brand value is estimated at 44.3 billion dollars in this yearâ€™s rankings.

This puts it in the first place, as close to it is Microsoft with a value of 42.8 billion dollars. In the previous edition of the chart based on Bill Gatesâ€™ company was in fifth position.

Last year, first in the ranking was chain retail Wal-Mart, in the new edition of the ranking brand is the third position with a value of 36.2 billion dollars.

The top ten companies in the ranking of Brand Finance are occupied by American companies. In the top five fall IBM and Vodafone, as the value of both brands is set to respectively 36.15 and 30.67 billion dollars.

The sixth position is Bank of America (30,61 billion dollars) and seventh position is occupied by General Electric with 30.5 billion dollars. Top ten is completed by Apple (29,54 billion dollars), Wells Fargo (28,94 billion dollars) and AT & T to 28.88 billion dollars.

HP and Toyota occupied thirteenth and fourteenth positions respectively falling down four steps. Coca Cola, the worldâ€™s third brand last year, is sixteenth now. Nokia also suffered serious loss falling down from 21st to 94th position.