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Azerbaijan unveils most used social networks in country

05 February 2025 16:58 (UTC +04:00)

Last month, the most used social network in Azerbaijan was Instagram, APA-Economics reports citing StatCounter.

During this period, Instagram's share in the social network market in Azerbaijan was 36.04%. This is 11.05 percentage points less than in December 2024 and 1.13 percentage points less than in the previous year.

In terms of the number of users, Facebook took the second place with a share of 25.82%. The market share of the social network increased by 9.79 percentage points compared to the previous month and by 7.5 percentage points compared to the same period last year.

The third most used social network in Azerbaijan was Pinterest with a share of 16.14%. This is 0.77 percentage points less than in April and 3.85 percentage points less than in the previous year.

Last month, the market share of the social network YouTube in Azerbaijan increased by 3.41 percentage points month-on-month and 0.1 percentage points year-on-year to 13.38%. During the period, YouTube ranked fourth in terms of the number of users.

Last month, the social network X decreased its market share in Azerbaijan by 1.61 percentage points month-on-month and 1.81 percentage points year-on-year to 5.05%, ranking fifth.

In terms of the number of users, the social network "Reddit" took sixth place with a share of 1.91%. The social network increased its market share in Azerbaijan by 0.31 percentage points month-on-month and 0.49 percentage points year-on-year.

In January, the social network Linkedin ranked seventh with a market share of 0.91%. The social network decreased its market share in the country by 0.14% month-on-month and 0.32% year-on-year.