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Editor-in-chief: Media plays major role in shaping peace-oriented agenda

Editor-in-Chief of the “First News Media” (1news.az) internet portal Kamala Mammadova

11 April 2026 16:22 (UTC +04:00)

“The number of interviews of Armenian experts and their appearances in Azerbaijani media, as well as the appearances of Azerbaijani experts in Armenian media, has increased significantly,” said Editor-in-Chief of the “First News Media” (1news.az) internet portal Kamala Mammadova, APA reports.

She made the remarks at a press conference held on the meeting of experts from Azerbaijani and Armenian civil societies within the framework of the “Peace Bridge” initiative.

“As for the media sphere, this was one of the topics discussed in one of today’s panels. Of course, the media plays a very significant role in building dialogue and shaping a correct, peace-oriented agenda. Since August, after your council, this trend has been noticeable. After the launch of the ‘Peace Bridge’ initiative, you can also observe that the number of interviews of Armenian experts and their appearances in Azerbaijani media, and vice versa, the appearances of Azerbaijani experts in Armenian media, has increased significantly.

Of course, a decrease in hate speech is also being observed, and most importantly, it is important to explain through the media what peace actually means. Many people do not fully understand what peace represents. At the same time, it is also important to provide information about the advantages and positive aspects that a peace agreement will bring us,” Mammadova added.