Baku to host a seminar on “How to increase the efficiency of participation in exhibitionsâ€
The seminar is distinguished from other similar events by the fact that it is of a purely practical nature. Most of the seminar will be devoted to case studies from exhibitions, focusing on the most important factors that influence the effectiveness of participation: pre-exhibition marketing, goal setting, training, the design and decoration of the stand, working with visitors at the exhibition, and appraising the results of participation in the exhibition. At the end of the seminar participants will have the opportunity to ask questions about exhibition technology and its practical application, and will each be given a unique practical guide entitled “How to get maximum benefit from exhibitionsâ€.
The seminar is recommended for business executives, marketing directors and managers; sales directors and managers; and employees responsible for the preparation for participation in exhibitions.
The seminar will be conducted by Nikolay Karasev, the General Director of ExpoEffect Exhibition Consulting Agency (Russia), and the author of the practical guide “How to get maximum benefit from exhibitionsâ€.
The seminar will be held at 10.00 on 12 January in the Baku Ballroom at the Grand Hotel Europe and will be conducted in Russian.
Exhibition
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