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Experts assess presidential candidatesâ€™ posters â€“ POLL

Experts assess presidential candidatesâ€™ posters â€“ <font color=red> POLL </font>

25 September 2008 13:25 (UTC +04:00)

Baku. Ramil Mammadli â€“ APA. Election campaign of the presidential candidates started on September 17. Photos of five candidates have already been pasted. There exist various views on how attractive the photos, posters should be in order to draw the attention of the voters.

Head of Independent Consulting Center for Civil Society Eldar Ismayilov told APA that posters were not so important for winning in Azerbaijan, but the posters of Ilham Aliyev were the most attractive. Eldar Ismayilov said there was nothing extraordinary in other posters.

President of Constitutional Research Fund Alimammad Nuriyev regarded the candidatesâ€™ posters as â€œgood photos for acquaintanceâ€.
â€œIlham Aliyevâ€™s photos have good photo effect. But it would be better if the posters contained slogans reflecting the candidateâ€™s platform. In this respect I think Gudrat Hasanguliyevâ€™s poster is good,â€ he said.
Nuriyev said photos could reflect both the candidatesâ€™ activity and promises.
â€œUnfortunately, these photos can attract only 5-7 percent of the voters,â€ he said.

Head of election department of the association for Civil Society Development in Azerbaijan Maharram Zulfugarli said every candidate should take into account three criteria before joining the elections. These are time, human resources and money.
â€œDespite the start of the election campaign, the photos of only four or five candidates have been introduced. It shows that some candidates have not made preparations for the process seriously. The photos are not attractive enough. Special technologies have not been used. Posters of Ilham Aliyev and Gudrat Hasanguliyev are good,â€ he said.
Zulfugarli also said that they monitored the candidatesâ€™ promotion activities.
Chairman of Azerbaijan Advertisers Union Hacami Atakishiyev featured the photo-posters of the candidates professionally. â€œIlham Aliyevâ€™s photo-poster was chosen successfully in terms of introduction. No extra components were used in the poster and he is saying this is Me. Ilham Aliyevâ€™s poster is effective in this term. Other posters have artificial elements and it appears mostly in Igbal Agazadehâ€™s, Gudrat Hasanguliyevâ€™s and Fazil Gazanfarogluâ€™s photo-posters. Fazil Gzanfarogluâ€™s poster was not chosen correctly. There are mostly tourist elements. A jacket is hanging on hand and left old city behindâ€. Atakishiyev said political advertisement had to introduce the person. â€œIt should be concrete introduction of the person in the political advertisements, because components around are distracting attentionâ€.
Advertising manager Nadir Badalov said that the posters were not meeting the international standards. â€œFirst of all photo of the presidential candidates shouldnâ€™t be introduced to the society in A2 format. The photos are not bad. I think only Ilham Aliyev doesnâ€™t need in introduction to the society. Fazil Gazanfarogluâ€™s and Gudrat Hasanguliyevâ€™s photos are simple in terns of political advertising. There are positive findings in Igbal Agazadehâ€™s picture and sloganâ€. Badalov said ordinary voters couldnâ€™t see differences in these posters. â€œIt is a chance for those who want to introduce themselves to the societyâ€. Badalov said candidates run for elections in Europe preferred larger and politically-featured posters.