While you don’t know your weak point, it will be difficult to be stronger - OPINION
SWOT or mechanism to be stronger
There is a phrase that we often heard in our childhood from our parents at home, and from our teachers at school: “Work on yourself continuously. Work, so you can be stronger. Work on yourself for being an expert, professional in your life and job”. Actually, regardless of profession, I have never understood the ones who always stay at the same position, constantly do the same work, and waiting for 6:00 to go home. In my opinion, individual has to make a plan for several years (min 5 years), and continuously work in this direction, read, and realize this plan through acquisition of innovations. In short, I will not be mistaken if I say that people have to be ambitious. However, on the way of realization of yourself there is an important opportunity that must be considered: strong and weak sides. An individual should know what he is able to do, his potential, so he will build pyramid from downside to upside, not from upside to downside.
Actually today I will not talk about what an individual should do for increasing his career opportunities. I will talk about finding weak and strong sides of the companies we are working for, and the projects that we realise, and the chances that we get, also get rid of obstacles that we face. In short I will talk about SWOT
SWOT - S (Strength - strong sides of project or company), W (Weaknesses - Weak sides of Project or company), O (Opportunities – opportunities that we get from project), T (Threats – therats that project or company face during the the project)
Way to SWOT
Way to SWAT firstly passes through correct, and deeply integrated analysis, and research. Indeed, writing articles about this topic is interesting, at the same time as responsible as it is. Since PR Professionals very well know that, all of these explanations should be based on an experience, and complete each other with the theory.
So, lets look at the preparing to the VI international Teenagers Science Olympiad which organized in first time in our country in 2009( 7 years ago), and plans of the events which realized during the Olympiad
General information about the event
The 10-day olympiad will be held on physics, chemistry and biology, between 15-year-old junior. More than 600 students and their teachers from 49 countries have already applied to participate in the VI International Junior Science Olympiad. The logo of the Olympiad is "Buta", which is very familiar Turkic world, Eastern-Asian countries, and includes itself language of fire, flower, starting of life, power to progress, and change.
The event is supported by the Government of Azerbaijan, Heydar Aliyev Foundation, IJSO (International Junior Science Olympiad) and Azerbaijan National Academy of Sciences. The First Lady of Azerbaijan, president of Heydar Aliyev Foundation, UNESCO and ISESCO Goodwill Ambassador Mehriban Aliyeva will chair the event. Previous 5 Olympiad was held in (2008th) Indonesia, Brazil (2004, 2005) (the 2006), Taiwan, (2007th) Korea. At the same time, the Olympiad established a Working group with the participation of the representatives of Education and Science Committees, bodies responsible for holding order to prepare for the Olympics.
Note that rector of ADA University Hafiz Pashayev leads to scientific committee of Olympiad, and the minister of Youth and Sport Azad Rahimov leads to Organizational committee. The working staff of the Olympic games began operations in march this year. Regards to the question which will be asked in the Olympics, with the participation of national experts theoretical and experimental tasks, test were developed on the subjects of Physics, Chemistry, and Biology. There is special program for students, their teacher(leaders), and observers (who will visit Azerbaijan) to discover history and culture of Azerbaijan. 100 volunteers were selected, and or them has passed additional courses.
I Stage – Analysis
Global Importance of projects and interest to the project
- The role of Azerbaijan in this project
- What will this Olympiad give to the participants?
- Analysis of organization level of previous Olympiads, and innovations in the Olympiad in Azerbaijan
- Countries will participate in Olympiad
- The students and teachers that will join the Olympiad
- The level of the questions prepared
- Program prepared for teachers and participants, who will
Phase 1 is called "Creative search" by PR specialists at the same time. The purpose of this analysis is to learn whole details about the topic and find answers to the “What?”. “Where?”,” When?”, “How?”, “Why?”, “Who?”. In this section by understanding what is right, what is wrong, it is possible to eliminate problems in first stage. Here, the media plan can freely be prepared by determining the importance of the Olympics.
Stage II: The strategy
- Discovering the purpose and the aim for yourself
- Determining the people that we are going to co-operate
- preparing resources for delivering project to the Media
- Determining the topics which will be provided to the public during the Olympiad
- Clarifying the overall strategy and approach
Or "Search Program" step. This Stage is aimed to develop well-informed Olympiad. The main objectives of the strategy are to answer 3 questions: "Who", "What"?? And "What"? For example, I will work with whom in this Olympiad which will start on 2nd December 2009, and will continue for 10 days. How do I contact them? I will stay in touch basically with which individuals? What is the main details in the events’ plan of Olympics, and how I will pass them to participants, and spectator auditorium?
Stage III – Execution
- Tactical program (detailed program)
- Time sharing
- The resources
The stage of monitoring or execution can be measured as how well the project is acting on the rails. The main questions of this section is: "What"? And "How’. In this more detail needed stage I should work on daily briefings and press conferences related to 10-day Olympics, pass daily information to the media, print of daily bulletin, creating list of the people who will give interview, determining photo and video tour, taking comments from teachers and students, and etc. However, in comparison with strategy every single nuance must be prepared more detailed. Gantt Schedule which was talked about in previous article is more suitable for this section.
Stage IV – Evaluation
- General evaluation of the project
Specifically, the project worked out the correct way to analyze the above-mentioned steps, almost being ready of a very large part of the work creates a guarantor.
This step is essential to determine how much left to reach the goal. There are some primary questions: “What?” and “Why”. What did we aim? What did we do right or wrong and what result did we get? Why was this step strong, why was this step weak?
- Based on international experience in the subjects of physics, chemistry and biology, the possibility of introducing innovations, and adding them to the education system
- Selecting young talented Azerbaijanis and presenting them in International arena.
- Because of different education system in 49 different countries, the indifference of opinion while preparing questions.
- Any dangerous incident should occur while the chemical procedures.
- Probability of passing of questions to the students from teachers.
(PS: After this Olympiad, based on the gained experience, Ministry of Youth and Sport organized several Science Olympiads at high level. The teenagers who participated in the Olympiad get great success in their education, and successfully participated in several projects)
The SWOT that I presented was just an example to help you understand it detailed and precisely. As one of the geniuses said: power is known during the attack, not during the defense. So let your SWOT be powerful.
Related news releases
- 16.03.2017Vesti.az information agency marks 8th anniversary
- 10.03.2017MP: Internet space should be regulated to ensure Azerbaijan’s information security
- 05.03.2017APAsport Agency celebrates 10th anniversary
- 28.02.2017Azerbaijani MP urges some local media outlets not to succumb to Armenian provocations
- 28.02.2017Press Council appeals to internet information resources
- 25.02.2017Press Council calls on media about situation on frontline
- 21.02.2017Agreement reached on resuming broadcast of Turkey’s TRT 1 channel in Azerbaijan
- 18.02.2017Debate on press freedom held at Baku European Lyceum
- 17.02.2017Azerbaijani parliamentary leadership meets media representatives
- 26.01.2017Moroccan ambassador to Azerbaijan visits APA Holding
- 16.01.2017Media accreditation for Baku 2017 Islamic Solidarity Games starts
- 10.01.2017Clare Hollingworth: British war correspondent dies aged 105
- 30.12.2016No need for new TV channels in Azerbaijan: NTRC
- 30.12.2016NTRC: Contract must be signed with Teleradio PA for broadcast of TRT1 in Azerbaijan
- 20.12.2016Azerbaijan to complete digital TV switchover today
- 19.12.2016Over 70 journalists killed worldwide in 2016: report
- 14.12.2016Azerbaijan ceases analogue broadcasting in 32 districts
- 12.12.2016Azerbaijani president approves amendments to law on TV and radio broadcasting
- 09.12.2016NTRC empowered to issue license to TV, radio broadcasters
- 07.12.2016Azerbaijani MP proposes increasing amount of funds allocated for media
- 07.12.2016Azerbaijani Press Council: detention of chief editors of two newspapers under investigation
- 06.12.2016APA correspondent awarded by Heydar Aliyev Foundation VP Leyla Aliyeva
- 06.12.2016Azerbaijan to inaugurate new residential building for journalists in 2017
- 25.11.2016Azerbaijan attaches special importance to state-religion relations: CMO chairman
- 23.11.2016Turkey in fight against anti-Azerbaijani network
- 18.11.2016Azerbaijan to carry out analogue switch-off in districts in three stages
- 17.11.2016President Ilham Aliyev receives participants of News Agencies World Congress - UPDATED-1
- 17.11.2016Ban Ki-moon addresses participants of 5th News Agencies World Congress
- 17.11.2016Last panel session held as part of 5th News Agencies World Congress
- 17.11.20165th News Agencies World Congress underway in Baku
- 16.11.2016Azerbaijan may begin regulating Internet TV
- 16.11.2016UNESCO chief thanks Azerbaijani president for his media initiatives
- 16.11.2016Ilham Aliyev: Freedom of media ensured in Azerbaijan
- 16.11.2016Baku hosts 5th News Agencies World Congress and 16th General Assembly of OANA
- 16.11.2016APA News Agency celebrates its 12th birthday
- 15.11.2016Azerbaijan considering criminalizing offensive online activities by fake names or profiles
- 15.11.2016NTRC: Talks underway to restore open broadcasting of Turkish TV channel in Azerbaijan
- 14.11.2016Azerbaijan to end analogue broadcasting switch off by end of 2016 or in 2017
- 11.11.2016TV and radio broadcasting in Azerbaijan to be considered type of activity regarding national security
- 08.11.2016APA Agency correspondent addresses int’l press exhibition in Tehran
- 18.07.2016ANS’s broadcasting stopped
- 18.07.2016National Broadcasting Council releases information on suspension of broadcasting of ANS TV
- 19.07.2016ANS Group president, ANS TV channel director general summoned to prosecutor general’s office
- 08.07.2016OSCE media conference rejects Armenia’s anti-Azerbaijani proposal
- 06.07.2016Tbilisi hosts conference on multi-faceted challenges to free media and freedom of expression
- 04.07.201674 journalists killed since beginning of 2016 - report